In 2016 Nordstrom spent 1.7% of total revenue on advertising. Macy’s spent almost three times as much at 5.5%. What else do you need to see to stop investing in promotional schemes and start investing in people and authenticity? What is more, this didn’t surprise me in the least. I was so confident that this … Continue reading Sales vs. Service
Why I don't believe in off-price retails future.
I was in a store a few weeks ago and came across a product my company used to produce and wholesale. A wave of nostalgia came over me as I remembered sewing wallets and bags in an unairconditioned garage in Pasadena in the height of summer. For years my wife and I would fill our … Continue reading A Thirteen Hundred And Twenty Eight Dollar Wallet